Chaos Is Not a Strategy
Why most businesses are stuck, and how the right system sets them free
You know the type of business I’m talking about.
They’re not lazy. They’re not unambitious.
In fact, they’re running around at a million miles an hour.
Frantic team stand-ups. Slack pings flying. 25 “priorities” all competing for attention. A new tool trialled every fortnight, a new campaign idea every Monday. Everyone’s busy — but no one’s clear.
And somehow… nothing’s really moving forward.
This isn’t growth. It’s chaos.
The Illusion of Momentum
Operational chaos is sneaky. It feels like progress.
After all, everyone’s working hard. Stuff’s happening.
But look closer and you’ll see:
High activity, low traction
Endless decision loops
Projects half-launched, half-ignored
Strategy decks gathering dust
I speak to these businesses all the time. And there’s always a moment — a moment where they admit they’re overwhelmed. Where they can’t confidently say what their top three priorities are. Where they tell me something like:
“We looked at HubSpot, but it doesn’t connect to a channel we might use one day…”
Meanwhile, their best-performing channel is running on fumes. Optimisation? Non-existent. Reporting? Inaccurate. Focus? Divided.
So let’s call it out:
This isn’t a tooling problem. It’s a system problem.
Strategy Is Not Enough
Here’s the kicker — a lot of these businesses have a strategy.
It’s just not connected to anything.
They’ve got a vision, sure. A rough plan. Some KPIs in a spreadsheet.
But that strategy hasn’t made it out of the boardroom and into the bloodstream of the business.
So what’s missing?
A Management Control System (MCS) — the operating model that connects strategy to execution, and execution to outcomes.
The MCS is the way your business runs.
Not in theory — but in real time.
And at CONVRG, that’s exactly what we help businesses build.
The Power of SIMPLIFI
Our process for doing this is called the SIMPLIFI framework.
It’s how we bring calm to chaos. Focus to the frantic. Momentum to the mess.
Here’s how it works:
S – Set the Scene
We start with the commercial context. Where are you now? What are you aiming for? This is about clarity — before action.
I – Interview Everyone
We speak to the people doing the work. Leadership, ops, sales, marketing — all of them. Not just for buy-in, but for truth. The gaps are always in the detail.
M – Map the Processes
Most businesses don’t know how they really operate. We map the current state — not the wishful one — to understand where the drag lives.
P – Plan a Way Forward
This is where strategy gets tactical. We define clear, connected priorities and design a control loop that keeps them on track.
L – Lead the Change
Transformation isn’t a tool install. It’s a behavioural shift. We work with leadership to actually lead the change — not delegate it into oblivion.
I – Implement the Change
This is where the rubber meets the road. Priorities get translated into tasks. People get aligned. The business begins to run on purpose.
F – Fix What’s Broken
Change always throws up issues. Good. That’s data. We fix what breaks, refine what doesn’t quite click, and keep things moving.
I – Iterate Improvements
No MCS is static. We build in a feedback loop — powered by HubSpot — to keep improving what works and drop what doesn’t.
HubSpot: Not Just a Tool, a Control Panel
A quick note on HubSpot.
Most people see it as a CRM. A place to log contacts, send some emails, build a dashboard or two.
We see it as your operational command centre.
Once your MCS is in place, HubSpot becomes the data layer that tells you:
What channels are working
What campaigns are worth scaling
What should stop immediately
Where the ROI lives
It’s the heartbeat of your business system — not just a sales tool.
And it’s a hell of a lot more powerful when it’s connected to actual strategy.
From Chaos to Convrg-ence
Here’s the result of all this:
Your teams stop chasing.
Your leadership stops guessing.
Your tools start working.
And your business gains traction — fast.
This is what we do at CONVRG.
We’re not here to sell you another platform.
We’re not handing you a glossy slide deck and disappearing.
We’re here to help you build a business system that runs — and scales — on purpose.
Because growth isn’t about doing more.
It’s about doing what matters, better.
And that starts by putting out the fires — and building a system that stops them starting in the first place.
Want to Chat?
If your business is doing all the things, but none of them feel like progress — let’s talk.
Book a discovery call here [insert link], or hit reply and say “Hair on fire!”
I’ll know exactly what you mean.